Retail stores not so retail anymore

July 3, 2007 at 10:07 am 2 comments

When I was younger, getting a job at a local retail store meant you’d be selling whatever that particular store offered: clothing, shoes, electronics, etc. That’s not the case anymore. Retail employees are expected to push the true money maker in these stores, and that happens to be plastic.

Anybody that’s been to Victoria’s Secret lately, knows what I’m talking about. It’s no longer a lingerie store, it’s a financing operation that happens to have some expensive panties and bras. After listening to a Dave Ramsey caller yesterday, I was reminded that Victoria is not alone in. An employee from a retail chain, Dillard’s, wanted some job advice. Her employer expected their employees to go through extensive training on how to market the store’s credit card to shoppers. Much like collectors and telemarketers use scripts, employees were required to use similar techniques to push the plastic.

I don’t mind so much that retail stores offer store cards. What bothers me is when employees are give incentives to get a card in my hand. To make matters worse, employee reviews and raises are based on, not sales and service of the merchandise they have in the store, but on the number of people they sign up for store credit cards.

This girl didn’t use credit cards and found it difficult to push an item that she does not agree with. She was confused in a sense because she thought she was working for a retail store, not a credit card company. The only advice Dave could give her, to which I agree, is to get a job that will not be in conflict with her beliefs. I didn’t like Dillard’s much before, and now, even less.

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Entry filed under: Credit Cards.

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2 Comments Add your own

  • 1. dimes  |  July 3, 2007 at 2:19 pm

    I once applied to work at a VS store, and the manager told us we were to push the Angel card until the customer refused three times. Meaning if they said “no, I don’t have one and I don’t want one” we still had to ask them again to get that third no. IIRC, we were told to ask people who were intending to pay with a credit card AGAIN if they wanted a VS card, so those people would have to decline FOUR times before we would reluctantly take their mastercard. We were also to be punished if we didn’t have at least ten percent of our customers sign up for a card (assuming they didn’t already have one). I thought it was absolutely INSANE, and I am happy to say I am pleased I did not end up working there.

    Reply
  • 2. chaka42  |  July 3, 2007 at 3:09 pm

    That’s one of the reasons I don’t shop at Victoria’s Secret anymore. To my husband’s dismay, of course. There’s lingerie in other places though. 🙂

    Reply

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