“Not so” original product placement for GM may boost sales with the opening of Transformers

July 3, 2007 at 4:07 pm Leave a comment

I have to admit, I’m pretty psyched about the Transformers movie. What can I say? I grew up watching the ongoing battle between the Decepticons and Autobots on my television. And, American car manufacturer, GM, is hoping to cash in on fans like myself, 35 years and younger.

Media outlets reported today that GM’s sales have slumped while Japanese competitor, Toyota, is steadily climbing. When I compare the two manufacturers, I have to admit, I’m a Toyota kinda’ gal. Still, with current statistics hurting GM, the opening of Transformers has a legitimate possibility of boosting sales.

Michael Bay, the director of robot flick, has used GM vehicles in previous movies and became convinced when he laid eyes on the concept car for the new Camaro. This new Camaro happens to be one of the main characters, Bumblebee. If you don’t recall, Bumblebee was originally a Volkswagen Beetle. I wonder how Volkswagen is feeling right now? Other notable roles: the Pontiac Solstice as Jazz, the Hummer H2 as Ratchet and the GMC TopKick truck as Ironhide.

In all, GM provided 65 cars for the production of Transformers. Product placement is not new by any means, but the number of ‘products’ thrown into the deal is huge and has the potential to bolster declining sales for GM. Only time will tell of course.

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Entry filed under: Automobiles, Money Fun.

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